Affordable Ways to Market Yourself as a Real Estate Agent
Jacqueline Kyo Thomas
You’re just starting out in real estate, which means that you have approximately $25 and whatever’s left in your couch cushions to put towards your marketing budget. That’s because you’ll need to bankroll your business from your own funds until you close that blessed first deal. When every single dollar counts and you can’t afford the pricey bench ads or radio spots, you need to rely on these low-cost marketing strategies to generate business.
In this guide, we’ll share the most popular ways to promote your real estate services for cheap. Let’s get started.
Think your website isn’t part of your marketing strategy? Think again. Your website is your business card and listing catalog all rolled up into one. Your website can also help you generate new client leads from search engines such as Google. By using content marketing (i.e. using the content on your website to attract and educate prospective clients), you can successfully market your real estate business for cheap.
Your website doesn’t need to be fancy to be effective. You can create a website by yourself this weekend. All you need is a beginner-friendly website builder like Squarespace to get started. Choose a template and then populate it with the basics, such as:
When you’re trying to make your marketing dollar stretch, set up a pay per click, or PPC, ad campaign. PPC ads provide a lot of bang for your buck.
As its name implies, you pay each time someone clicks on your ad. Unlike paying for exposure, you only pay when someone demonstrates an interest in your ad.
If you’d like to set up a PPC campaign, you have options on where to buy ads, including on search engines, social media platforms, and smartphone apps. By far, the most popular place to buy ads is on a search engine like Google, Bing, and Yahoo!, with Google being the perennial favorite. With only about $10 a day, you can drive a huge amount of traffic to your website. However, $10 a day can add up if you don’t have a clear strategy.
To make the most out of a PPC campaign, do this:
We can’t have a serious discussion on low-cost marketing strategies without touching on Facebook, the undisputed king of social media. Due to its popularity, Facebook is a no-brainer for marketing your business, but you can’t go in without a plan. That’s because, despite appearances, Facebook marketing isn’t free. Over the years, it’s become a pay to play platform for business marketing. If you don’t buy ads on Facebook, you won’t get seen by prospective customers unless they specifically search for you. The good news is that Facebook ads are cheap (you can get by with $5 a day) and flexible (you can start and stop campaigns whenever you want) and highly targeted (you can reach a specific group of people based on demographics or behavior).
But you don’t always have to spend money to generate leads on Facebook. One strategy is to create a group on Facebook that’s focused on local events in your area. This allows you to attract people who are interested in your area (because they either live there or want to live there) while setting yourself up as a neighborhood expert. Eventually, the people in your Facebook group will need your services or they’ll know someone who does!
Hosting a seminar or teaching a workshop is a great way to attract new business and establish yourself as an authority in your desired real estate niche. Target your prospective clients by offering an intensive discussion or training on a topic that they care about.
There’s a wide range of topics you can tackle in your workshop, from how to stage a house to house hunting advice for first-time buyers. The goal is to provide your attendees with a short but useful dose of education that ultimately leads them to need your services.
But you’ll get bonus points for turning workshops into another stream of revenue. That’s right. You can charge a small fee for your workshops and get paid to generate leads for your real estate business. Charging for your workshops also increases their perceived value, which means that your attendees will take them more seriously.
Hands down, the best form of marketing ever is referral marketing. However, referral marketing isn’t up to you— it’s up to your happy clients. You can’t force your previous clients to refer your services to others, but you can influence them.
By simply staying in touch with your previous clients, you’ll earn a spot at the top of their mind whenever someone they know needs help with buying or selling a house.
Here are a few ways to stay in touch with your previous clients:
Continue building your relationships, even after your sale. Your client may no longer need your service, but they likely know someone who does.
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