Here are Popular Must-Read Books for Real Estate Success
Jacqueline Kyo Thomas
Is there a manual to help you learn how to be the best real estate agent ever?
If you’ve ever asked that question, you’re in luck. There are hundreds of amazing books on the market that can help you crush it in your chosen career path.
Looking to be more persuasive as a real estate agent? There’s a book for that.
Looking to break into real estate investing? There’s a book for that, too.
Even if you’re not aiming to become a celebrity agent and are simply looking to balance your career with the rest of your life, you can find a book to help meet your work-life balance goals.
Start with this list. Below, we’ve curated some of the top books for real estate professionals:
365 Days Of Social Posts For Real Estate Agents: The Ultimate Guide To Real Estate Social Media Marketing by Brendan Cox Struggling to create a substantial social media presence? With this book, you'll develop content strategies to help you build a strong real estate brand on social media over the course of one year.
The Millionaire Real Estate Agent by Gary Keller A classic guide for new and experienced real estate agents.
Beyond The Sale—For Real Estate Agents: How to Create a Great Business and a Life You Love by Jerri N Udelson and Ken Tutunjian Referrals are the heart of every real estate business. In this book, you can learn the time-tested secrets that other agents have used to find success.
Building Wealth One House At A Time by John Schaub Experienced real estate author and investor John Schaub offers a master-level discourse on how to invest in real estate. This is a must if you're interested in investing or working with investors.
Buy It, Rent It, Profit! (Updated Edition): Make Money As A Landlord In ANY Real Estate Market by Bryan M. Chavis This is one of the most popular books on the list and for good reason. It offers a complete guide to buying, managing, and making a profit from properties. This is the step-by-step guide that you're looking for if you're interested in working with rental properties.
Buy, Rehab, Rent, Refinance, Repeat: The Brrrr Rental Property Investment Strategy Made Simple by David M Greene Here’s another great book on rental property investments by David Greene, who makes more than one appearance on this list. If you’re interested in buying real estate for investments (or helping investors understand the potential value of properties), don’t overlook this popular book.
How Real Estate Developers Think: Design, Profits, and Community (The City in the Twenty-First Century) by Peter Hendee Brown This book explains how real estate developers create the future. It's a must-read for agents who are interested in seeing the bigger picture behind the work that they do.
Exactly What to Say: For Real Estate Agents by Phil M Jones, Chris Smith, Jimmy Mackin Have you ever found yourself at a loss of words when dealing with a client? In this book, the authors share 30 magic words that will help you tackle even the most challenging conversations.
Financial Freedom With Real Estate Investing: The Blueprint To Quitting Your Job With Real Estate - Even Without Experience Or Cash by Michael Blank This inspiration book provides a plan to use real estate as a path toward your financial freedom. It's practical and straightforward advice that demystifies the real estate investing process.
Hold: How To Find, Buy, And Rent Houses For Wealth (Millionaire Real Estate) by Steve Chader, Jennice Doty, Jim McKissack, Linda McKissack, Jay Papasan, Gary Keller As the final book in the best-selling Millionaire Real Estate Investor trilogy, Hold offers quality advice on how to find the best investment properties — a skill that you can use for yourself or your clients.
How To Be A Great Real Estate Agent by Joe Rand This book focuses on how to improve the client experience so that you can generate more leads and close more deals.
How To Win Friends & Influence People by Dale Carnegie This is an oldie but a goodie, and not specific to real estate agents. However, any agent can learn quite a bit from this time-tested advice.
Investing In Rental Properties For Beginners: Buy Low, Rent High by Lisa Phillips In this book, Lisa Phillips explains how to build wealth with only a handful of properties that range from $30,000 to $50,000.
Laugh Your Way to Real Estate Sales Success: For Real Estate Agents, WannaBes, UsedToBes, & Those Who Love Them! by Cathy Turney Cathy Turney is an award-winning humorist and real estate broker with over 25 years of experience. This book is filled with top tips on how to make money in the real estate industry.
Long-Distance Real Estate Investing: How to Buy, Rehab, and Manage Out-of-State Rental Properties by David Greene In this book on real estate investing, you'll learn how to assemble a team to build a strong real estate business. This is also useful for helping clients who may be interested in buying investment properties.
Mastering the Art of Commercial Real Estate Investing: How to Successfully Build Wealth and Grow Passive Income from Your Rental Properties by Doug Marshall CCIM This book is all about investing in commercial real estate, using time-tested strategies. The focus is on rental properties and the book provides step-by-step instructions for success.
Mastering Your Real Estate Career: Your Blueprint to Move from Struggle to Success by Angela Fazio, Chuck Fazio In this popular book, duo Chuck and Angela Fazio act as your real estate mentors. They offer a roadmap to success, whether you're looking to start or restart your real estate career.
Real Estate Marketing Playbook by Brandon Doyle Learn the rules of the game with this list of marketing strategies. It's perfect for both new and veteran real estate agents who want to take their business to the next level.
Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed (5 Minute Success) by Karen Briscoe Would you like to guarantee your success as a real estate agent? Use this book to help you develop the habits it takes to become a top-performing agent.
The Book on Rental Property Investing: How to Create Wealth With Intelligent Buy and Hold Real Estate Investing by Brandon Turner This book shares in-depth tips on how to use real estate investing to gain financial freedom. Learn how to identify and avoid common mistakes made by investors.
Reverse Selling: How Real Estate Agents Can Turn Cold Calls Into Clients by Brandon Mulrenin Use this book to improve your cold calling game. You'll learn the Reverse Selling Method which will help you grow your network and get more clients.
Sell Or Be Sold: How To Get Your Way In Business And In Life by Grant Cardone Grant Cardone is a top-producing real estate professional who will teach you how to handle rejection, shorten sales cycles, and become a success in real estate.
Shark Tales: How I Turned $1,000 Into A Billion Dollar Business by Barbara Corcoran In this rags to riches story, you'll learn practical advice and gain the inspiration to be a success in your own career.
How to Master the Art of Selling by Tom Hopkins A great overview of basic sales skills. Some of the examples are a bit outdated but the concepts are timeless.
Shift - How Top Real Estate Agents Tackle Tough Times by Gary Keller with Dave Jenks and Jay Papasan What should you do when (not if) tough times happen? In this book, learn how to turn adversity into triumph as a real estate agent.
Reading books (or even listening to them in audiobook form) can be a great way to level up as a real estate agent. The books above are a great place to start, but they only scratch the surface. There's always something new to learn, and reading is one of the best ways to level up your skills as an agent!